Marketing is all about customers, even in an age of AI. Finding them is supposedly the hard part. Keeping them is a different thing entirely. Various encounters that I have…
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Here are 50 ways to promote your B2B business (taken from my master list which has 300+ methods). Advocates Alliance Marketing Partners Answer Engine Optimisation Article marketing Blogging Books Brochure,…
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Did you know that ChatGPT can create QR codes for you? Tell the AI which URL the QR code should link to. The AI can produce QR codes either in…
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Your enterprise should 'think brand' and you should have a brand strategy. Here is a Mind Map (click to expand) which shows the key elements of branding. Scroll down to…
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I'm often asked for marketing strategy advice as I have advised several thousand businesses. Here are some of the questions that I ask, during an initial conversation: * Do you…
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Write simple marketing messages. Don't overcomplicate or confuse people. Edit your messages so that they are easy to read. People are busy. They don't have time to figure it all…
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Do you need more clients? If that's a "Yes", then you need more sales leads. Here is a quick checklist: Sales and marketing strategy * Begin by working on your…
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There are over 300 ways to promote your products and services. Many of these are free. For example, DIY Press Relations, SEO and sending emails to a modestly sized list.Are…
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Claude Design https://claude.ai/design from Anthropic can help busy marketers in several ways. It is part of their paid for plans. Why Claude Design is a breakthrough for busy marketers The…
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You have a stack of work, a deadline and not enough hours. Claude Cowork can help you to reclaim those hours, if you set it up properly. Here are eight…
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